Hawaii Holomua, Volume III, Number 154, 3 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The AJvertiser who c;itches a persons eye usaally \rics a costomer. Many dil!erent stvles I of advertising have beea adopte»l aud with more orless saceess, by the believers in the nse of printers ink. The manafactnrers of Pears So«p. for instance, occasion ally bny paiotings that have beēn on exhibition in tbe Pari's 8alon and have lithographs made from them for the puri'H>se of bringing their prodaot beforo the people. In addition to sach I side issues, hundreds I thousands of dollais annualh* among the newspapers aud magazines. Some years ago the Agents of certain article on sale in New ' Tork made a hit in advertising bv i baving on Broadway during business hours two fatluessly dressed Negroes wearingvery higbcollars. on the backs of whieh w;is printed “Use Smiths Pills.“ The idea was novel und the public caught on. Rising Sun Stove Polish has been kept beforo the puhlie for years through persistent, and sometimes expensive advertising. Twenty odd yoars ago tho manufacturers of this polish started half a do/en men , acrossthe orniment to paint signs j on rocks and fences. The Aermotor Co. f of Chicago have increased its sales more than five hundred j>er cent in two years bv i the use of printers ink. We ; beheve we have l>een instrumental in increasing tho sdes of the Aemotor by keepiugeverlastingly at it in (lawaii. We do not wish to say that advertising will sell auy manufactured article; there is no use spending money in advertising | “oheap and nasty“ goods bei canse the people will not be boodwinked. If Haviland Ohina waa not the superior article it is, all , our adveriismg of it wouhl not have sold the thonsands of pieoea that we have. We simply eall the attention of the people to it and its superior quality is apparent to the cnstomer directly a pieee of it is examined. Printers ink has belped the sale | of tho James Lockod Fenco but ! it would not havo dones so if it had been as flimsy as the or dinay wire (enee. First; the eeonouw tbere is in building it recommends it to the pIantation manager and then its durability clinches the the sale If the stays and washers cost as mueh as an ordinary | redvood |>ost our sales of the material would not have reacbed such enorm<jus proportions. Our average sale of the Pansy Iron Stove is about two a day the | year round. If was not the ; best iron stove on the market we . would not seli that many m six months. Advertising is the tip i to tbe pabhc the good points in thearticle sells it jost as the good qualities of the Fischer Steel Range make it a desirable article for people who wish to ecouomise in the nse of fuel. We buy only what hos proven goo<l after people in the United States or £urope have given it a ; trial; we profit by their experince i if the articles are goood we buy and sell them; if they are poor we steer clear of them. When we advertise an article it is to attract attention to it; tbe newspaper ; s tbe button we posh, tbe salesman doea tbe rest. Persistent advertising coupled with the article being a auperior one has sold thoosands of tbe Franc Waloot Emory File. If it had been no better than an ordinarv scytha stone we probably woold not have sold twentv. When a man finA> oot that his table knives may be kept sharp at all times at an expanae of nfty eenia and_ a very liUle elbow grea8e be is qnite willing to try the expenment Tte HanH Hartiae lii 307 Fort Street