Hawaii Holomua, Volume III, Number 155, 5 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The AJrert>ser who catches a persoas eye asoal)y wins a , customer. Many dit!erenl styles of advertising have been adopted i and with more orless snccess, by the believers in the nse of prin1 ters ink. Tbe iuanafactarers of Pears Soap. for instance. occasion ally bnv paintings that bave beēn on exhibition in the Pari’s Salon and have lithographs tnade from them for the purpose of bringing their pro<luct before the peopio. In addition to soch side issnes, Pear'spends hnndreds tboasands of dollars annually among the newspapers aud mag- ! azines. Some years ago the Agents of certain artiole on sale in New York made a hit in advertising by having on Broadway dnring bnsiness hours two fatluessly dressed Negroes wearing very high collars, on the backs of whieh was printed *‘Use Smitbs Pills.” The idea was noveI and the public caught on. Eising Sun Stove Polish has been kept before the public for years throngh persisteut, and sometimes expeusive advertising. Twenty odd years ago the manufacturers of this polish started balf a dozen men across the oruiment to paiut signs on rocks and fences. The Aermotor Co., of Chioago have increased its snles raore than five hundred per cent in two years by the use of printers ink. We : believe we have 5een instruraental in increasing tbo siles of the Aemotor by keepingeverlastingly at it iu Mawaii. We do not wish to say that advertisiug will sell auy manufactured article; there is no use spending monoy in advertising •‘eheap and nasty” goods becau.se the people wil! notbehoodwinked. lf Haviland Ohina was not the snperior article it is, all | our advertising of it woukl not have sold the thonsands of pieces tfaat we have. We simply eall the attoution of the people to it aml its superior qnality is apparent to the custoraer diroctly a . pieeo of it is examined. Printers ink has belped the sale of the Jaraes Locked Fence but it would not have donesso if it had ( been as flimsy as the or dina}- wire fence. First; the economv there is in bnilding it recorainends it to the plantation manager and thon its durability clinches tho the sale If the stays and wasberscost as mueh as an ordioary redwood post our sales of the raaterial wou!d not have reached such enormous proportions. Our average sale of the Pansy Iron Stove is about two a day the year round. if was not the best iron stove on the market we would not sell that raanv in six montbs. Advertising is the tip to tho publ:c the good points in thearticle sells it jost as thegood i qaaiities of the Fischer Steol Kange make it a desirable article for people who wish toeconomi.se in the use of fuel. e buy only what has proven good after people in tho United i States or Europe have given it a i trial; we profit by their experince if the articles are goood we bnv and sell tbem; if they are poftr we steer cle«r of them. When we 3dverti.se an article it is to attract attention to it; the news- ; paper ; s the button we pnsb, tbe saiesman does the rest. ‘ Fersistent advertising conp!ed with the aiiiele being a snperior ! on® bas sold thonsands of the | Frank Walcot Emory File. If it had been no better than an ordinarv scythe stone we probably would not bave so!d twenty. hen a man finds ont that bis table knives may be keptsharr» at all times at an expense of mty oenta and a veiy litt!e elbow grease he is qnite wi!ling to try tbe experiment Tfcc %mM Harfiaft JCoJ 307 Fori Stx»es