Hawaii Holomua, Volume III, Number 156, 6 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser who cat«bes a persoos eye usnally wins a castomer. Many dit!erent styles of advertisinj» have been adopted and with more or less succ >ss. by the believers in the use oi printers ink. The mHaofacturers of Pears Soap, for iustance. occasion ally buy paintings tbat have been on exhibition in the Pari’s Salon aud bave litbograpbs mado from them for tho purpose of bringing their product before the people. In addition to sach side issues, Pear’sj>ends hundreds thousamls of dolluis annually among the newspapers and mag- ' azines. Some years ago tho Agents of certain article on sale in New York made a hit in advertising by baving on Broadway during business hours two fatluessly drossed Xegroes wearing very high col!ars, on the backs of whieh was printed “Use Smiths Pills.’’ The idea was novel and tbe puhlie caught on. Bising Sun Stove Polish has heen kopt before the public for years through persistent. and sometimes expensive advertising. Twentv mld years ago the manufactorers of this polish started half a dozen mon acrossthe oruimeut to paiut signs on rocks and fences. The Aermotor Co., of Chicago have increased its sales more than five hundred per ceut in two years by the use of printers ink. Wo behove we have beon iustrumental in increa-ing the sales of tho Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say tbat advertising will sell auy manufactured article; there is no uso speniling money in advertising •‘eheap and nasty” goods bocanse the people will not be hoodwinked. If Haviland Ohina was not the superior article it is. ail onr advertising of it would not liave sold the thousands of pieces that we have. We simply eail the attentiou of the people to it and its snperior quality is apparent to the custoraer directly a pieee of it is examined. Printers ink has helped the sale of the James Locked Fence but | it would not have dones so if it had ; been as dimsy as the or dinay wire fence. First; the eoonomy tbere |is in buildiog it recommends it to the plaotation manager and then its uurability clinches the the sale If the stays aml washerscost as mneh as an ordinarv redwood post our sales of tb*e raaterial would uot bave reached i such enormous proportions. Qur average sale of the Paasv Iron Stove is about two a day the j year round. If was not the best iron stove on the market we would not sell that many m six months. Advertising is tbe tip to tho puhhe the good points io j thearticle sells it just as the good j qualities of the Fischer Steel Kange make it a desirable article for people who wish toeconomise in tbe nse of (ael. 0 hny only what has proven good after people in the United States or Europe bave given it a trial; we profit by their experince if Ihe articles are goood we boy ; and seli tbem; if tbey are poo’r we steer clear of them. When we advertise an article it is to attract atteution to it; the news- , paper ’s the bntton we posh, tbe salesman does tbe rest. Persistent advertisiug conpled with the article beiog a superior one has sold thousands of tbe Frank Waloot Emory File. If it had beeu no better than an ordinarv scythe stone we probably woulii not have so!d twenty. When a man finds ont that his table knives may be kept sharp at all times at an expense of nfty cents and a rery little elbow grease be is quite willing to try the expenment ne Hawaam Hardvare Ei' 307 Port 8treet