Hawaii Holomua, Volume III, Number 159, 10 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser wuo oaiohea a pereons eye usually wins a costotuer. Many ditīerent styles of advertisiog have been adopted and witb more orless snccess, by the believers in the use of printers ink. The mannfacturers of Pears Soap, for instance, occasion ally buy paintings that bave been on exhibition in the Pari’s j Salon and have lithographs made from them for the purpose of bringing tbeir prodnct before the people. In addition to snch side issues, Pear'spends hundreds thonsands of dollars annually among the newspapers and mag- ' azines. Some years ago the Agents of certain article on sale in New York made a hit in advertising by j having on Broadway during business hours two fatluessly dressed Negroeswearingvery high collars, • on the backs of whieh w;is printed “Use Smiths Pills.” The ■ idea was novel and the puhlie : caught on. Rising Sun Stove Polish has been kept before the puhlie for years through persis- ' tent, and sometimes expensive ' advertisiug. Twenty odd }*ears ago the manufacturers of this polisb started balf a dozen men i acrossthe oruimeut to paiut signs on rocks and fences. The Aermotor Co., of Chicago havo increased its sales raore than five hundred per cent in two years by tbe use of priuters ink. We beheve we have been instrumental iu increasing the sales of the Aemotor by keepiugeverlastingly at it in Mawaii. We do not wis!i to say that advertising will sell any munufactured article; there is no use spendiug mone\- in advertising “eheap and nasty“ goods because the people will not be hoodwinked. If Haviland Ohina was not the superior article it is, all . our advertising of it woukl not : have sold the thonsands of pieces ; that we have'. We simply eall the attention of the people to it j and its superior quality is appar- ; ent to the custoraer directly a pieee of it is exarainetl. Printers iuk has helped the sale of the Jaraes Locked Fence but it would not have dones so if it had been as flimsy as the or dinay wire fence. First; the economy tbere is in building it recommends it to the plantation uianager and then its durability cliuches the the sale If the stays and washerscost as mueh as an ordinary redwood post our sales of the raaterial would not have reached snch enormous proportions. Our average sale of the Pansy I Iron Stove is about two a day the year round. if was nof the best iron stove on the market we wouid not sell that many m six ; months. Advertising is the tip to the public the good points in tbearticle sells it just as the good ' qualities of the Fischer Steel j Kange raake it a desirable article for people who wish toeconomise in the use of fuel. We buy only what has proven good after people in the United ; St. f es or Europe have given it a trial ; we profit by their experince if the articles are goood we buy ! and sell tbem; if tbey are poor we steer clear of them. When we adverti.se an articlo it is to attract atteutiou to it; the newspaper ; s the bntton we posh, the salesman does tbe rest. Persistent advertising coupled with the article being a superior one has sold thousands of the Frank Waleoi Emory File. If it i had been no better than an ordinary scythe stone we probably ! woold not have sold twenty. I When a man finds out that his I table knives may be kept sharp at j all times at an expense of nfty , cents and a very little elhow | grease hp is qnīte willing to try j the expenment Tte HanSalulfiK ;ca. 307 Fort Street