Hawaii Holomua, Volume III, Number 160, 11 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

Tfae Advertiser wno catches a persons eye osaally wins a cnstomer. Many ditferent stvles of advertising faave been adopted and witb more or less snccess, by tfae believers in tbe nse of printers ink. The mannfactarers of Pears Soap, for instance. occasion ally bny paintings that have been on exhibition in the Pari’s SaIon and have litbograpbs made from them for the pnrpose of bringing their product before the people. In addition to such side issnes, Pear‘spends hnndreds thonsands of dollars annnally I among tbe newspapers and magazinos. Some years ago the Agents of certain article on sale in New York mnde a hit in advertising by having on Broadway doring bnsiness hours two fatluessly dressed Xegrues wearingvery highcollars, on the backs of whieh was printed “Uso Smiths Pills.” The idea was novel and the pnblic caught on. Kising Snn Stove Polish has been*kept before the pnblic for years throngh persis- [ tent, aud sometimes expensive advertising. Twenty otld years ago the manufacturers of this polish started balf a dozen men i acrossthe orniment to paint signs on rocks and fences. The Aermotor Co., of Chicago have increased its sales more than five bundred per cent in two years by the use of printers ink. We believe we have been instrumental in increasing the sales of the 1 Aemotor by keepingeverlastingly at it in Mawaii. We do not wish to say that advertisiug will sell auy manafactured article; tbere is no use spending money in advertising “eheap and nasty” goods be- ! canse the ueople will not be hoodwinked. If Haviland Ohina was not the superior article it is, all our advertising of it wonld not i have sold the thonsands of pieces that we have. We simply eall the attention of the people to it j and its superior quality is appar- : ent to the castomer directly a pieee of it is examined. Printers ink has helped the sale of the James Locked Fence but it would not have dones so if it had been as flirasy as the or dinay wire fence. First; the economy tbere is in building it recommends it to tbe plautation manager and then its durability clinches the the sale If the stays and washers cost as mneh as an ordioarv redwood post our sales of the material would not have reached such enormons proportions. Our average sale of the Pansy Iron Stove is about two a day the year round, If was not the best iron stovo on the market we wonld not seli that many m six montbs. Advertising is the tip to tho publ:c the good points in thearticle sells it jnst as the good ! qualities of the Fisober Steel | Kange make it a desirable aiiiele j for peoplo who wish toeconomise in the nse of fnel. We bny only what has proven good after people in the United i States or Eunope have given it a I trial; we profit by tbeir experince if the articles are goood we boy ; and sell them; if they are poor we steer clear of them. When we advertise an article it is to attract atteution to it; the newspaper ; s tbe button we posh, the ' salesman does tbe resi Persistent advertising coupled l wilh the art!cie beiog a aaperior one has sold thoasands of tbe I Frank Walcot £mory File. If it bad been no better than an or- ; dinary scythe stone we probably > wonld not have sold twdnty. j When a man finds ont that his tab)e knives may be keptsharp at | all times at an expense of hfty cents and a very Iittle elbow grease he is quite willin» to trv the expenmenL (lilHaniia HirtnRXo. 307 Fort Street