Hawaii Holomua, Volume III, Number 161, 12 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser who catches a persons eye usually wins a customer. Many different stvdes of advertising have been adopted and witb more or less success, by the believers in the use of prin-; ters ink. The mannfacturers of Pears Soap, for instance. occasion ally buy paintings that have been on exhibition in the Pari’s Salon and have iitbograpbs made from them for the purpose of bringing tbeir product before the people. In addition to such side issnes, Pear‘spends hundreds thousands of dollars annually among the newspapers and magazines. Some years ago the Agents of certain article on sale in New York made a hit in advertising by I having on Broadway during bus- ' iness hours two fatluessly dressed l Negroes wearingvery highcol!ars, | on the backs of whieh was prin- j ted “Use Smiths Pills.” The , idea was novel and the public , caught on. Eising Sun Stove Polish has been kept before the . public for years through persistent, and sometimes expensive ; advertising. Twenty odd years 1 ago the manufacturers of this j polish started half a dozen men • acrossthe oruiment to paiut signs on rocks and fences. The Aer- 1 motor Co., of Chicago bave increased its sales more than five hundred per cent in two years by the use of printers ink. We ! beheve we have been instrumental in increasing the saies of the Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say that advertisiug will sell auy manufac- j tured article; there is no use spending money in advertising j ■‘eheap and nasty” goods be- i cause the people will not be hoodwinked. If Haviiand Ohina was not the superior article it is, all our advertising of it would not i have sold the thonsands of pieces that we have. We simply eall the attention of the people to it i and its superior quality is appar- i ent to the customer directly a pieee of it is examined. Printers ink hashelped the sale of the James Locked Fence but it would not have dones so if it had been as flimsy as the or dinay wire fence. First; the economy tbere is in building it recommends it to the plantation manager and then its durability clinches the ; the sale If the stays and washerscost as mueh as an ordinary redwood post onr sales of the i material would not have reached such enormous proportions. Our average sale of the Pansy 1 Iron Stove is about two a day the year round. lf was not the , best iron stove on the market we would not sell that many in sii montbs. Advertising is the tip ' to the public the good points in thearticle sells it ju-t as tbe good | qualities of the Fischer Steel | Kange make it a desirable article for people who wish to economise j in tbe use of fuel. We buy only what has proven j good after people in the l'nileil States or Europe have given it a trial; we profit by their experince if the articles are goood we buy : and sell them; if they are poor we steer clear of them. When we advertise au article it is to at- ; tract attention to it; the news- ! paper ; s the button we push, the ; salesman does the rest. Persistent advertising coupled 1 with the article beiog a superior one bas sold tbousands of tbe Frank Walcot Emory File. If it i had been no better than an ordiuarv scythe stone we probably would not have sold twenty. When a man finds out that his table knives may be kept sharp at all times at an expense of nfty cents and a rery little elhow grease be is quite willing to try the expenment. nt HiiaM Barlfart Gi. 307 Fort Street