Hawaii Holomua, Volume III, Number 162, 13 July 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser who catches a persons eye usually wins a customer. Many ditferent styles of advertising have been adopted and with more or less success, by the believers in the use of printers ink. The manufacturers of ■ Pears t>oap,for instance, occasion j allv buy paintings that have: been on exhibition in tbe Pari’s | Salon aud have lithographs made from them for the purpose of j bringing tbeir product before ' the people. In addition to such side issues, Pear'spends hundreds thoasamls o£ dollars annually ' among the newspapers and magazines. Some years ago the Agents of certain article on sale in New York made a hit in advertising by having on Broadway during business hours two fatluessly dressed Xegroeswearingvery highcollars, on the backs of whieh was printed “Use Sraiths Pills.” The ! idea was novel and the pnblic j caught on. Rising Sun Stove ' Polish has been kept before the puhlie for years through persistent, and sometimes expensive advertising. Twenty odd years ago the manufacturers of this polish started half a dozen men ( acrossthe oruiment to paint signs | on rocks and fences. The Aer- | motor Co., of Chicago haA*e increased its sales more than five } hundred per cent in two years by tbe use of printers iuk. We believe we have been instrumental in increasing the sales of the Aeraotor by keepingeverlastingly at it in Hawaii. We do not wish to say tbat advertisiug will sell auy manufactured article; there is no use spending money in advertising “eheap and nasty” goods be- | cause the people will not be hoodwinked. lf Haviland Ohina was not the superior article it is, all j our advertising of it wonld not | have sold the thonsands of pieces [ that we have. We simply eall the attention o£ tho people to it i and its superior quality is apparent to the customer directly a pieee of it is examined. Printers ink has helped the sale of the James Locked Fence but it would not have dones so if it had j been as flimsy as tbe or dinay wire fence. First; the economy tbere is iu building it recommends it to the plantation manager and then its durability clinches the the sale If the stays and washerscost as mueh as an ordinary redwood post our sales of the I material would not have reached ! such enormous proportions. Our average sale of the Pansy ; Iron Stove is about two a day the ; vear round. If was not the : best iron stove on the market we 1 would not sell that raany m six months. Advertising is the tip j to tbe pablic the good points in thearticle sells it just as tbe good ■ , qualities of the Fischer Steel i liange make it a desirable articie : for people who wiah to economi.se in the use of fuel. We buy only what has proven 1 good after people in the United | • States or £urope have given it a j i trial; we profit by their experince if the articles are goood we bay 1 and sell them; if they are poor we steer clear of them. When r we advertise an article it is to attract attention to it; the news- ‘ paper ; s the button we push, the ’ salesman does the rest. ) PersLstent advertising coupled i 1 with the article being a superior ‘ one has sold tbousands of the ! ' Frank Walcot Emory File. I£ it had been no better than an ordinair scythe stone we probably wonM not have sold twentv. When a man finds out that his . table knives may be kept sbarp at all times at an expense of fifty cents and a ven* liUle elbow r grease be is quite willing to try 1 the expenmeat } Tte Handa Hfftnn Ca. 307 For4 Street