Hawaii Holomua, Volume III, Number 170, 23 July 1894 — Hawaiian Hardware Comp'y. [ARTICLE]

Hawaiian Hardware Comp'y.

I . _ I The Advertiser who catches i a persons eye usoally wins a cnstomer. Many dit!erent styles : of advertising have been adopted and witb more or less snccess, by | the believers in the nse of printers ink. The mannfacturers of Pears Soap, for instance. oeeaaion ally bny paintings tbat haye ; been on exhibition in the Pari’s Salon and hafe lithographs made from them fO'r*'the pnrpose of bringing their product before the people. In addition to snch side issues, Pear‘si>ends hundreds tbousands of dollars aunually among the newspapers and magazines. Some years ago the Ageuts of certain article on sale in New York made a hit in advertising by baving on Broadway during business hours two fatluessly drossed Negroes wearingvery high collars, on the backs of whieh was printed “Use Sraiths Pills.” Tho idea was novel and the puhlie caught on. Bising Sun Stove Polish has been kept beforo Ihe public for years through persistent, and sometimes expensive advertising. Twenty odd years ago the manufacturers of this polish started half a dozen men acrossthe orniment to paint signs on rocks and fences. The Aermotor Co., of Chioago have increased its sales more than fivo hundred per cent in two years by the use of printers ink. We believe we have been instrumental in increasing the sales of the Aemotor by keepiugeverlastingly at it in Hawaii. We do not wish to say that advertising will sell any manufuctured article; there is no use spending money in advertising •‘eheap and nasty” goods because the people will not be hoodwinked. If Haviland Cbina was not the superior artiole it is, all our advertising of it wonkl not have sold the thousands of pieeea that we have. We siraply oall the attention of tbo people to it and its superior quality is apparent to the castomer directly a pieee of it is examined. Printers ink has helped the sale of the James Locked Fence but it would not have dones so if it bad been as fiimsy as the or dinay wiro fence. First; the economy there is in building*it recommends it to the plantation manager and ihen its aurability olinches the the sale. If the stays and waahers cost as mneh as an ordinarv redwood post our sales of the material would not have reached such enormous proportions. Onr average sale of the Pansy Iron Stove is about two a day the year round. If was not the best iron stove on the market we would not sell that mahy m six montbs. Advertising is the tip to the puhlie tbe good points in thearticle sells it just as tbe gooil qualities of the Fischer Steol Range make it a desirable artiole for people who wish to economise in tbe use of fuel, We buy only what haa proveu good after people in the United States or Europe have given it a trial; we profit by their experince if ihe articles are goood we buy and sell them; if they are poor we steer clear of them. When we advertise an articlo it is to attract attention to it; the newspajper .»« the botton we posb, the aaleamao does tbe reet. Persistent advertising conpled with the artiole being A sap/nor one haa sold thousands of tho Frank Waleoi Emory File. If it had been no better tban an ordinanr scythe stone we probably inmld noi hayo so!d t w ty. When a man finds ont ihai hia table knives may be keptaharp at all iimea at an expenae o! fif ty oenia and a very liille elbow grsase he ia qnite willmg to |try the expenment. Tte Hawatta Ci< 80XJPort Btrsfi