Honolulu Republican, Volume IV, Number 492, 9 January 1902 — Page 3 Advertisements Column 4 [ADVERTISEMENT]

wmj »>>>>>>>>>>>>>>>>>>>>>>>v THt I S % a * * A A THE advertiser's best friend is the tr. ibim thrcugh w which he obtains the biggest returns for his money. J One medium which is used by advertisers to a (treat w extent is the circular or booklet The circular or Z booklet is always ineffcct:ve. unless it is verv handsome — w handsome enough to attract the eye of the man to whom it JJ is sent, no matter how busy he may be. A booklet hand v some enough to do this almost atvraya costs from three to w four cents apiece. There is the nailing to count n (two J cents a copy, of course); there is the trouble in g tting a list v of names, and in addressing. Altogether the cost will figure w up to about cents a copy fra good booklet J tuousand circulation in a booklet is very large. Two th u- w sand circulation at seven cent* is I'*' 1 ! propose to show • that you can invest $l4O In newspaper spare and get returns * five fold of what you would gel through a booklet. w w 10 newspaper Space /s Valuable ; w In the first place, there Is the cost. For $l4O yen can get w a good-sized space in a newspaper of good circulation for J finite a long time. You know your newspaper rates; you can w figure it out to suit your own Instance much belt r than I w can. So much for ccsL * w how for Effectiveness : w You must tell your customers how much your poods are w going to cost. An advertisement without a price is like meat Z without salt —it will do you no good. How can you put w prices in a booklet when you are doing a strictly retail bus! w ness? You have competitors; you have to change your Z prices constantly to meet theirs, and to meet other exi- w gencies. The first change of a price will kill the effective- * ness of a bocklet, and where are you? Your advertisement in a newspaper may be changed as many times as you de- w s*re. You are constantly up-to-date. * The Newspaper Is Effective H 10 Any kind of a newspaper has more circulation than you w can obtain through a booklet for $l4O. Newspapers reach J the heart of the home. Every one reads them, and they are « far more certain to ( Main close attention than any printed • matter which you would send. If you sent printed matter of your own accord to persons who do not know vou. von w 2 would be putting yourself face to face w tb them v A Z a goods by. and they can only take what ; ■ »* 2 paper and in your own way. Anybody can say as much is * * they please. Z a Wbn matter app ar< In a newspaper of g w 2 lation and good standing the newspaper is a guarantee for T a what ycu say. Newspapers are always particular as to whom * a their advertisers are, (f speak of good newspapers always.) w 2 )our ads will gain a value besides their inherent on« They Z a will be vouched for. and this is not to be despised T a w a have a certain fluctuating trad » * an(i which needs wme sort of an tntrodnetion to your it re Z a This introduction th*- newspaper gives yon <* J w I Good Paper Adds Dignity ; A $ W 2 and if your ads appear in a paper wh h holds Z a fore the masses as a k m will b« known as a patron w 2 of what is good, and yoa will obtain trade frt m those whom ft A It Is worth trading with * a On ail scores I consider newspaper advertising by fa- * * the best. On the score of cheapness; on the score of bf ing w 2 able to constantly change your announcements; on *• JJ a "ect and immediate returns: and on the score of be ng Z £ introduced to peopi Strang w * ford to announ * a straightforward manner, and this is the manner which brings w 2 trade that pays. w a FRANKLIN BURNHAM, J A S * New York City. T A A A A 1 Z £ advertising men in the country. Is in line with the business w * policy advocated and main! dby THE HONOLULU RE Z a PUBLICAN. His descriptl n of a good newspaper and its » * superior merit.* as an advertising m diem is distinctly appil- w a cable to an essentially reliable and dignified familv of Z * large circulation, siKh as THE REPUBLICAN. w '.<<<<<<<<€<€*<<€<<<€<<<*<< €<€€<<<<€<€<<€<<<<* The Union Express Go., (|| |> \\/j|»|. Office with Evening Bulletii. VL n ’ ,U 10 King Street -> Telephone Hr We more safes, pianos and furniture. We haul freight and lumber. We sell black and white sand. We meet all incoming coast steamers. We check taggage on all outgoing reamers. W. LARSEN. Manager Board, $4.60 per week Meals, - - - • 25c Each PRiVATE ROOM FOR LADIES. EVERYTHING NEW. CLEAN and FRESH, Jtye Popular F(ostaurar)t B-thel Street, back o* Postofflce. Is wei! done. It is the repairing of . WHEELS. WAGONS. MACHINES, CASH REGISTERS, And the making of STEEL DIES. MOTOR CARRIAGES ani FINE STEEL WORK. THE MOTOR CARRIAGE AKD MACHINE CUJ UNION STREET.