Honolulu Republican, Volume IV, Number 500, 18 January 1902 — Page 3 Advertisements Column 4 [ADVERTISEMENT]

REMEMBER! REMEMBER ! E. I. Jordan's BIG DISCOUNf SUE Is Still On. REMEMBER REMEMBER! »»»>>>?•»»>»>»>>>>>>>»* »>»>* »>»»>>* >»>>»>>>»»>•' I m I ftutlto... a T¥THE advertiser’s best friend is the Btdi'im thr J 4 which he obtains the biggcs: returns for * J. One medium which is used by adv- ■ •-» a great a extent is the circular or booklet. The circular or a booklet is always ineffective, unless it :s v rr hu> * handsome enough to attract the gyo oi the man • a Is sent, bo matter how busy he may be. a booklet banda some enough to do this almost always coots from three to a four cents apiece. There is the nailing to count ;n (two a : there is the trouble in gettinc a list a of names, and in a 1 a up to about s. c; j for a g Fw a .a booklet (a very large. Two thou- * ilath n at seren ci nta is j; i a 1140 in newspaper spare and g-'t ret ;ra< a five told of what vou would get through a booklet. A : Newspaper Space /s Valuable A a In the aau . ' ' a ■; iit« a long tin- Y( a know your newspaper rates: you can * figure it out t<> suit ynur own instance mm h bctt> r than I 3 can. So much for c sL : Now for Effectiveness A a Vou must tell your customers how much are * cuing to co.-t. An advertisement without a price is llk« meat a without salt —it will do you m. good How ran you tit A prices in a booklet when you are doing a strictly retail bu.-i a ness? You ha\ hart to change year a prices constantly to meet theirs and Aj gencles. The first change of a price will kill the effe tire J ness of a booklet, and where are yon? Your advertisement a in a newspaper mav be changed as many time,- as you d Ji sire. You are constantly up-to-date. : The Newspaper Is Effective Any kind of a newspaper has more circulation than you can obtain through a booklet for Sl4<>. Newspapers reach the heart of the home. Every one reads them and they ace far more certain to obtain close attention than any printed matter which you would send. If you sent printed matter of your own accord to persons who do not know you. you would be putting yourself face to face with th-'m without a guarantee. have nothing to judg* the.quality of your goods by. and they can only take what you say on our own paper and in your own way. Anybody can say as much as they please. When your matter appears in a n- w-paper of goi f circulation and good standing, the newspaper is a guarantee for what you say. Newspapers arc alway s particular a® to wh m their advertisers are. (1 speak of good newspapers always * Your ads will pain a value besides their inher-nt on*' They wiM be vouched for, and this is not to h- d< =pi- d You have a certain fluctuating trade, which is always valuable, and which needs sem? sort of an introduction to your store. This introduction the newspaper gives you. Good Paper Adds Dignity You are k. TO a fty the company you ke< p you know and if your ads apn.-ar in a paper which hold- lt-<-!f up h< fore the masses as a leader, you will be known as a patron of what is good, and you will obtain trad“ fr- m th< -e whom St is worth trading with On all scores I consider newspaper advertising bv far the best. On the score of cheapness: on the score of being able to constantly change your announcement*: on the scorof direct and immediate returns; and on the score of b-lng introduced to people, to strangers, as a store which can af ford to announce its news to every one in a dignified and straightforward manner, and this is the man nr which bring* trade that pays. FRANKLIN BURNHAM, New York City. The above article, written by one ef the best Inform* d advertising m'n in the country. Is In line with the busine-* policy advocated and maintained by THE HONOLULU RE* PUBLICAN. His description of a good newspaper and superior merits a.- zr advertising medium Is distinctly applicable to an essentially reliable an i dignified family paper of large circulation, such as THE REPUBLICAN. ****** *********** ****************

The Union Express Co., Office with Evening Bulletin. ID King Street Telephone % We more safe*, piano# and fumitara. We b«al freight and lumber. We sell black and white sand. We meet all incoming coast steamers, We check baggage on all oatgoing tenmers. W. LARSEN, Manager Board. $4.50 per week Meals, - - - -25 c Each write mn for ladies. EVERYTHING NEW. CLEAN and FRESH. Jl?e popular I^estaurapt B fh* 1 Street, oack o' Poatofflce.