Ka Wai Ola - Office of Hawaiian Affairs, Volume 13, Number 5, 1 May 1996 — Marketing conference for loan fund recipients/CBED groups [ARTICLE]

Marketing conference for loan fund recipients/CBED groups

OHA will be holding a Marketing Conference for Native Hawaiian Revolving Loan (NHRLF) recipients and community-based eeonomie development (CBED) ventures June 28 at the Neal Blaisdell Exhibition Hall. The theme of the conferenee is "Marketing your Business - the Spirit of Creativity!" and will include presentations on subjects ranging from grassroots marketing to conducting business on the Internet. Senator Daniel Inouye and Administration fc*r Nstivs Americans (ANA) Commissioner Gary Kimble have been invited to be keynote speakers at the event. Presentations on the agenda will include • "Understanding your market" • "Reaching a specific market" • "Live on the Internet:

Marketing in today's world" • "Grassroots Marketing and Innovation" During luneh, participants will hear from fellow loan fund recipients on innovative marketing strategies. After the luneh break, participants will break out into groups where they will tackle problem-solving exercises. Representatives from the different industries — retail/wholesa!e, service, specialty industries — will discuss marketing āpproāChes for specific industry types. The conference will eonclude with a reception and marketplace for NHRLF businesses, community ventures and marketing agencies. The information provided here is tentative and could change as the conference date approaches. If you are a loan fund recipient or Hawaiian CBED organization eall 5941752 for more information.