Ka Wai Ola - Office of Hawaiian Affairs, Volume 15, Number 3, 1 March 1998 — Page 16 Advertisements Column 1 [ADVERTISEMENT]

Ka Wai Ola o OHA Readership Survey Response

Many thanks to all of you who responded to the survey published in our December issue. This will help the Ka Wai Ola staff to serve you better. Tlie results are tallied below. As you ean see, more than half of our responses eame from O'ahu, and more women than men completed the survey. In age, respondent werre overwhelmingly over 36. Kūpuna comprised the largest group. Most of the respondents have graduated from highschool and more than 27 percent have graduated from college. More than half are at least 50 percent Hawaiian and most have limited or no command of the Hawaiian language. A whopping 76 percent want to become more involved xn community and political issues affecting Hawaiians. Not surprisingly, readers who took the time to respond to the survey read Ka Wai Ola often and read a lot of it. In general, people indicated satisfaction with the newspaper, although about half would like to see more photos and graphics. You also rated our coverage well, indicating Hawaiian and cultural issues as the topics covered most effectively. You marked us low on our coverage of sports and on non-OHA features, but these topics also elicited the most checks under "No Opinion." We hope you will contmue to send us your thoughts by mail or via the intemet. We are going to use mueh of the information you provided us so that we ean provide you with a Ka Wai Ola that meets your needs. Mahalo!

1. On whieh island do you iive? 1. Hawai'i 12.3 percent 2. Kaua'i 16percent 3. Lāna'i 0 4. Maui 13.2 percent 5. Moloka'i 1.8 percent 6. O'ahu 56.6 percent 7. Out of state or none of the above 0 2. What is your sex? 1. Female 56.6 percent 2. Male 43.4 percent 3. What is your age? 1. Under 18 0 2. 19-28 7.5 percent 3. 29-36 3.7 percent 4. 37-47 20.8 percent 5. 48-60 30.2 percent 6. Kupuna 37.7 percent 4. What is your education level? 1. Not a high school graduate 4.67 percent 2. High school graduate or equivalent 21.9 percent 3. High school graduate with some college 45.7 percent 4. College graduate (BA/BS degree) 21 percent 5. Master's degree or higher 7.6 percent 5. What is your Hawaiian blood quantum? 1. 50 percent or more 55.7 percent 2. Less than 50 percent 39.6 percent 3. None 4.7 percent 6. How would you describe your command of the Hawaiian language? 1. Native speaker (Hawaiian was my first language) 3.8 percent 2. Fluent 4.7 percent 3. Moderate 25.5 percent 4. Limited 54.7 percent 5. None 11.3 percent 7. How often do you read the Ka Wai Ola o OHA? 1. Always 89.6percent 2. Occasionally 10.4 percent 3. Never 0 8. How mueh of the Ka Wai Ola o OHA do you read? 1. All of it 72.4 percent 2. Some of it 27.6 percent 3. None of it 0 9. Whieh of the following do you turn to first to obtain news about Hawaiian issues? 1. The Ka Wai Ola 46.2 percent 2. Daily newspapers 34percent 3. Loeal magazines 0 4. Television 10.4 percent 5. Other 9.4 percent 10. Do your family members read the Ka Wai Ola o OHA' 1. Always 35percent 2. Occasionally 47.6 percent 3. Never 14 percent Not Applieahle 3.9 percent 11. Where do you receive the most reliable information on Hawaiian issues and OHA news? 1. The Ka Wai Ola o OHA 16 percent 2. Mostly the Ka Wai Ola o OELA and daily newspapers 33.9 percent 3. Mostlyradio 1.9percent 4. Mostly television .9percent

5. Mostly the daily newspapers 2.9 percent 6. Some £rom the Ka Wai Ola o OHA, dailynewspapers, radio and television 37.7 percent 7. Other 6.6 percent 12. Other than the Ka Wai Ola o OHA, what is your main source of information on Hawaiian issues and OHA news? 1. Television 33percent 2. Radio 6.6percent 3. Honolulu Advertiser or Star-Bulletin 43.4 percent 4. Other 17.9 percent 13. Do you agree with this statement? The Ka Wai Ola o OHA is vital to meeting my OHA information needs. 1. Strongly agree with the statement 40 percent 2. Agree with the statement 43.8 percent 3. No opinion 8.57 percent 4. Disagree with the statement 6.7 percent 5. Strongly disagree with the statement .9 percent 14. Do you agree with this statement? The Ka Wai Ola needs more photos andgraphics. 1. Strongly agree with the statement 196 percent 2. Agree with the statement 296 percent • * m :■ 3. No opinion 306 percent 4. Disagree with the statement 19.8 percent 5. Strongly disagree with the statement .9 percent 15. Do you agree with this statement? Ka Wai Ola o OHA 's appearance is appealng 1. Strongly agree with the statement 26.7 percent 2. Agree with the statement 55.2 percent 3. No opinion 11.42 percent 4. Disagree with the statement 5.7 percent 5. Strongly disagree with the statement 9 percent 16. Do you agree with this statement? Ka Wai Ola o OHA 's layout and design add interest to reading the newspaper. 1. Strongly agree with the statement 24.5 percent 2. Agree with the statement 54.7 percent 3. Noopinion 13.2percent 4. Disagree with the statement 5.7 percent 5. Strongly disagree with the statement 1.9 percent 1 7. Do you agree with this statement? > Trustee columns are interesting and informative. 1. Strongly agree with the statement 14.2 percent 2. Agree with the statement 47.2percent 3. No opinion 17 percent 4. Disagree with the statement 17.9 percent 5. Strongly disagree with the statement 3.8 percent Don't know .9 percent

1 8. Do you agree with this statement? Trustee columns offer adequate coverage of the Trustees' views. 1. Strongly agree with the statement 11.7 percent 2. Agree with the statement 47.5 percent 3. Noopinion 23.6percent 4. Disagree with the statement 15.1 percent 5. Strongly disagree with the statement .9 percent 1 9. Do you agree with this statement? The Ka Wai Ola o OHA gives readers enough information about Native Hawaiian-related legislative issues. 1. Strongly agree with the statement 17.3 percent 2. Agree with the statement 46.2 percent 3. No opinion 11.2 percent 4. Disagree with the statement 23.1 percent 5. Strongly disagree with the statement 1.9 percent 20. Do you agree with this statement? I want to become more involved with polHieal and community issues that affect Hawaiians. 1. Strongly agree with the statement 36.5 percent 2. Agree with the statement 40.4 percent 3. No opinion 22.1 percent 4. Disagree with the statement 0 5. Strongly disagree with the statement .9 percent On question No. 21 , plaee a oheek mark in eaeh of the appropriate areas. 21 . Do you agree with this statement? Ka Wai Ola effectively covers eaeh of the following topics. <JL \\\W Cultural issues 18.1% ! 62.% :5% :12.1% i 2% Beneficiary 12.5% 1 44% ī 25% 1 12.5% 1 4.8% voicesanainput Entertainment 7.6% i 46% 1 29.8% i 13.5% i 2.9% Sovereignty 18.4% 1 51.4% ī 17.4% īll.7% \ % issues ilawaiian proiiles 13.5% Ī56.7% i 19.2% ! 7.6% 1 10.6% andpersonalities j j i Letters to the editor 22% 152% i 15% j.7% j 4% 0HA features 14.4% i 63.5% i 15.3% 1 3.8% | 2.9% Non-OHAfeatures 6.7% 1 34.3% i 46% i 9-8% i 2.9% Hawaiian issues 25.5% j 62.7% j 5-9% i 14.7% i 2% 0iiAB0Tmeetings 18.2% 1 35.4% | 29-3% i 8% | 9% Sports 4% i 22.7% i 51.5% 1 13-9% | 7.9% 0HAfinances 12.3% i 42.8% i 16.2% i 24.8%i 3.8% andbudget j Administration 12.2% 1 40.5% i 23.6% i 17.9%! 5.7% information