Ka Wai Ola - Office of Hawaiian Affairs, Volume 30, Number 6, 1 June 2013 — OHA'S HEALTH CAMPAIGN WINS ADVERTISING AWARD [ARTICLE+ILLUSTRATION]

OHA'S HEALTH CAMPAIGN WINS ADVERTISING AWARD

The Office of Hawaiian Affairs' heallh campaign won a silver award at the 201 3 Pele Awards, whieh honors excellence in advertising and design created in Hawai'i in 2012. 0HA's award in the Public Service - lntegrated Campaign category recognized the agency's "What Moves You?" and "Kūlana Hawai'i" TV commercials and print ads that ran in Honolulu city buses. The advertising spots promoted healthy eating and exercise, and grew out of 0HA's Health lnitiative, whieh aims to reduce obesity among Native Hawaiians. The ads ean be seen at oha.org/health. National judges selected the award winners.

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