Ka Wai Ola - Office of Hawaiian Affairs, Volume 32, Number 11, 1 November 2015 — Feeding the MASSES [ARTICLE+ILLUSTRATION]

Feeding the MASSES

J could be called the queen of food L/CS/l<ClO' truck wranglers. She started Eat the Street. Her newest food adventure, self-funded, is Makers & Tasters at Fisherman's Wharf. She wasn't new to business when she returned to Hawai'i after a 20-year career as a roadie and a movie talent agency expert in Nashville. All of this was self-taught, of course. Back home, the learning curve was steep. She self-funded and secured insurance, no easy task with the bureaucratic hurdles in Hawai'i. Her concept was a small business helping small business. She also wanted to change the perception that the food truck

phenomena started in L.A. or San Francisco. Her advice to eaeh of the vendors, she says, is "do one or two things really well. Don't try to be everything and compete with everyone." Some of the trucks go out and cater. Others are hired for a private party but ean operate from the street because the host is covering the tab. She helps all the

truck operators understand process, procedures and how to be successful. "After all, what they serve is good food, hot or cold and fresh. Way better than a fast food burger." ■

F one or two things really well. Don't try to L be everything and compete with everyone." — PoniAskew, Co-Founder/CEO, Street Grindz

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Askew